Market research for small business.
Do you really know your market, or do you think you know your market?
Customers and buying patterns change so rapidly today, that having a firm feel of your target can be elusive. In business, the voice of the customer often provides the direction management needs to grow profitably. For assistance in determining if our services can help your company grow, please contact us.

 

Consulting Service

Clear Advantage provides its clients from start-ups to established businesses with a comprehensive set of consulting services. Most often CA clients are interested in improving profitability, growing their businesses, and securing financing to support their operations. CA provides clients the direction to grow their businesses profitably. We also connect our clients with available sources of debt, equity, and grant financing. Our services include:

Click below for a indepth definition of our capabilities.

The Clear Advantage marketing planning begins with a complete review of internal and external factors affecting company performance in the Business Summary and Analysis (BSA).

The overall market potential for a product is then broken down into smaller, specific segments, and company strengths are then matched with the customer needs in each segment to identify the most lucrative opportunities or “target markets”.

Once target markets are identified, a competitive position and subsequent marketing strategies are developed as a starting point and a road map by which, the company will approach target customers.

Company stakeholders work with CA staff to establish reasonable and specific sales and marketing goals for the company.

From work reviewing company performance and supporting customer research conducted during the BSA, effective promotional tactics and channels are chosen as a means to execute the marketing strategy of the company and meet sales goals.

Finally, the desired market position, the strategies in the plan, and ultimately the sales and marketing goals of the company are translated into a weekly budget and set of activities.